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Dress and Design for Profit
Casinos can often minimize the numbers of return customers by making the environment too rich for the players taste. This high quality image is not for all and should really be defined by the desired players profile not the existing players profile. Many casinos could be much more successful by “dumbing” down the image....Click title to read on.....
Feedback Sucks!
(But it beats unemployment)
Billions of dollars are spent on producing more of what “Industry Experts” assume the customer wants but hardly any is spent on getting genuine feedback from the customer. Player reaction is usually in the form of an explosive argument where the immediate concern is to remove the player from general view rather than seeking to understand the reason for the rage by withholding judgment and investigating fully..... Click title to read on... |
Casino Problems or Profit Opportunities?
You know the gaming shows where the hospitality suites have more booze washing the floor than behind the bar. The owners, operators and Managers are wedged into corners to prevent falling as the room gently rocks while conversations become garbled. The story tellers command their audience with tales which flow from continent to continent and Cruise ships to slot parlors. A story of overwhelming catastrophe and incredible circumstance matched by a quick thinking Manager who, using experience, innovation and exceptional skill triumphantly defeats the enemy of casino profits. .........Click title to read on.. |
Easy Profit – Now!
Do you really want a Full Casino?
Your face is aching and still stuck in the sick smile you only just managed to produce after the Operations Director from Head Office said, “I have confidence you can increase your profit”. As is normal, the buck is passed to you as General Manager to achieve the near impossible. You have already done all the usual things and you’re at a loss as to what direction to take though you did promise action - you couldn’t very well say no could you? .......Click title to read on.. |
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